Reports of the past Fairs



     Outline of Exhibition
Title
The 37th Seoul International Travel Fair (SITF2022)
Period
June 23rd (Thu) ~ 26th(Sun), 2022/ 4days
 Venue
COEX Seoul A Hall (10,368㎡)                
Host
KOTFA Co., Ltd.
Organizer
KOTFA Co., Ltd.
Sponsor

Ministry of Culture, Sports and Tourism, 

Seoul Metropolitan Government,

Korea Tourism Organization, 

Korea Tourism Association,

The Tourism Sciences Society of Korea

Cooperation
UNWTO, PATA


     Statistics
Division
Domestic
Overseas
Total

Number of companies 

& organizations

183
84
267

Number of booths

328
79
407

Number of exhibitors

984
343
1,327

※ The number of companies, organizations and exhibitors included the participants of co-participants
※ The number of booths is counted including basic facilities such as a stage.


      Number of Participating Countries : 42 countries
Asia : 20 countries
Republic of Korea, Nepal, Mongolia, Myanmar, Vietnam, Sri Lanka, Uzbekistan, India, Japan, China, Kyrgyzstan, Tajikistan, Taiwan, Türkiye, ANTOR Korea (Co-Participants : Malaysia, Macau, Singapore, Thailand, Philippines, Hong Kong)
 
Europe : 10 countries

Malta, Switzerland, Spain, ANTOR Korea (Co-Participants : Norway, Belgium, United Kingdom, Austria, Italy, Portugal, France
 America : 4 countries

Guam, Saipan, Bolivia, Canada

 

African : 5 Countries


Republic or South Africa, Seychelles, Tanzania, Côte d'Ivoire, Tunisia
Middle East: 
2  Countries 
Israel, Saudi Arabia
Oceania : 1 country
New Zealand

※ Special Note– ANTOR Korean booth includes part of member states.


        Number of Visitors
Date
Domestic
Overseas
Total
June 23th(Thur.)
8,557
406
8,963
June 24th(Fri.)
6,655
339
6,994
June 25th(Sat.)
14,235
504
14,739
June 26th(Sun.)
6,039
279
6,318
Grand Total35,486
1,528
37,014


      Details
Promotion Zone

Domestic Promotion Zone, Overseas Promotion Zone

 
Official Events

Opening Ceremony, VIP opening lunch, Closing Ceremony(Awards)
 

Special Events



-On-OFF Line In-bound B2B Travel Mart,
Travel Talk Show 'How to reawaken your innerdesire for travel2’,
SITF Tourism Product Live Commence,
Tourism Presentation ‘The Gosu(Specialist) Garasadae(Saying)’,
Talk Concert
'travel_bellauri' Event – The Taste of Summer in Temple Food- Balwoo Gongyang, Job Presentation-CEO Bae junho of the 3-line diary


Additional Events
 
Safe Travel Lecture,
Show Me The Mascot,
SITF2022 Parade,
Domestic and International Folk Performances,
World Fashion Show,
Supporters awards, etc
For Visitors

Various programs such as screening of promotional materials by participating organizations, experience of traditional games,
of world costumes, and Instagram hashtag events, zzal kak Photo Event, 100% winning roulette Event, etc


          Advertisement
  Press Release
Type
Details
Period
ADs

YonHapNews, E-Daily, 

Maeil Business, 

Joongang Ilbo, 

Ilgan Sports, Etc

Approximately 170 Articles  

*Distribute Comprehensive Press Release / Conduct Press Conference
June



  Promotional Video
Type
Details
Period
Production of
promotional video

Event Materials (20 Seconds) Production

May
Use promotional video
Promotion on social media such as Face Book and Instagram
June
Advertise in COEX via electronic display (X Package, Big Bridge), COEX Starfield (Underground Mall 9to9) and affiliate advertisements
6/20~6/26



    Outdoor Advertisement
Type 
Place
Period


Overpass signboard

1. Namsusunhwan-ro, Guro-gu

2. Bridge in front of Hangang Middle School, Yongsan-gu

3. Dandae Bridge, Yongsan-gu

4. Wonhyodaegyo Bridge North, Yongsan-gu

5. Aangol Bridge, Seocho-gu

6. Seon-Am IC, Seocho-gu

7. Gugak National High School, Seocho-gu

8. Bangi, Songpa-gu

9. Garak Market, Songpa-gu

10. Bridge in front of Yeongdeungpo Water Source, Yeongdeungpo-gu

11. Yeoido Underpass Entrance, Yeongdeungpo-gu

12. Wirye Middle School, Wirye New Town


6/10~6/26



  Online
Type
Details
Period
SNS
 
SNS (Instagram, Facebook) events and advertisements for the relevant posts.
SNS Promote with influencers


May - June
Blog

50 viral ads by bloggers
100 blog posts by supporters

5/23 ~ 6/26



  Newspapers and Magazines (8 in total)
Type
Details
Number
Industry Magazine

World Travel Newspaper,
Travel Information Newspaper,
Korean Tourism Newspaper,
Travel Newspaper,
TTL

5 outlets
Professional Magazine

Hotel & Restaurant,
Travel Magazine,
Travel Press*

3 outlets

 *Issued and distributed 'SITF Daily' Limited edition for four days during Seoul International  Travel Fair

  Others
Type
Details
Period
Online

▲ Operate and run official homepage

▲ Manage Face Book page, Instagram posts, vlog posts, Kakao Talk Plus Friend, etc.

 ▲ Execute Instagram live stream and conduct specialevents

▲ Manage 30 supporters

▲ Publish promotional posts via travel influencers andYouTubers

▲ Publish travel related promotional posts on Naver Cafe  and online community

▲ Publish press release

Others

▲ Distribute Invitation Tickets (Approx. 10,000 places /

   40,000 tickets)

▲ Text-message advertisement (to 17,000 people)  

▲ Starfield affiliate advertisement



Reports of the past Fairs



Outline of Exhibition 
Title
The 37th Seoul International Travel Fair (SITF2022)
Period
June 23rd (Thu) ~ 26th(Sun), 2022
4days
Venue
COEX Seoul A Hall (10,368㎡)                
Host
KOTFA Co., Ltd.
Organizer
KOTFA Co., Ltd.
Sponsor

Ministry of Culture, Sports and Tourism,

Seoul Metropolitan Government,

Korea Tourism Organization,

 Korea Tourism Association,

The Tourism Sciences Society of Korea

Cooperation
UNWTO, PATA


 Statistics
Division
Domestic
Overseas
Total

Number of 

companies 

organizations

183
84
267
Number of 
booths
328
79
407
Number of 
exhibitors
984
343
1,327

※ The Number of participants and enterprices include booth 

co-participants and side-event participants.

※ The Number of booths include basic facilities as well as 

the stage.       

  Number of Participating Countries : 42 countries
Asia: 20 countries
Republic of Korea, Nepal,
Mongolia, Myanmar, Vietnam, Sri Lanka, Uzbekistan, India,
Japan, China, Kyrgyzstan,
Tajikistan, Taiwan, Türkiye,
ANTOR Korea (Co-Participants : Malaysia, Macau, Singapore, Thailand, Philippines,
Hong Kong)
Europe: 10 countries
Malta, Switzerland, Spain,
ANTOR Korea (Co-Participants : Norway, Belgium, United Kingdom, Austria, Italy, Portugal,
France)

Middle East

 2 Countries

Israel, Saudi Arabia

America: 

4 countries

Guam, Saipan, Bolivia, Canada
Africa: 
5 countries
Republic or South Africa, Seychelles, Tanzania, Côte d'Ivoire, Tunisia
Oceania
Country
New Zealand

※ Special Note– ANTOR Korean booth includes part of 

member states.

      Details

Promotion Zone
Domestic Promotion Zone,
Overseas Promotion Zone
Official Events
Opening Ceremony,
VIP opening lunch,
Closing Ceremony(Awards)
Special Events On-OFF Line In-bound B2B Travel Mart, Travel Talk Show 'How to reawaken 
your innerdesire for travel2’, 
SITF Tourism Product Live Commence, Tourism Presentation ‘The Gosu
(Specialist) Garasadae(Saying)’, 
Talk Concert 
'travel_bellauri' Event 
– The Taste of Summer in Temple Food- Balwoo Gongyang, 
Job Presentation-CEO 
Bae junho of the 3-line diary
Additional 
Events
Safe Travel Lecture,
Show Me The Mascot,
SITF2022 Parade,
Domestic and International Folk
Performances,
World Fashion Show,
Supporters awards, etc
For Visitors
Various programs such as screening of promotional materials by participating  organizations, experience of traditional games, experiences of world costumes, and Instagram hashtag events, zzal kak Photo Event, 100% winning roulette 
Event, etc


 Number of Visitors
Date
Domestic
Overseas
Total
June 23th
(Thur.)
8,557 406
8,963
June 24th
(Fri.)
6,655
339
6,994
June 25th
(Sat.)
14,235
504
14,739
June 26th
(Sun.)
6,039
279
6,318
Grand Total
35,486
1,528
37,014


  Advertisement
Press Release
Type
Details
Period
ADs

YonHapNews, 

E-Daily, Maeil Business, Joongang Ilbo, 

Ilgan Sports, Etc

Approximately 

170 Articles  

*Distribute Comprehensive Press Release / 
Conduct Press Conference
 
June


Promotional Video 

Type
Details
Period
Production
of
promotional video
Edit and produce event
materials (20 seconds)
May
Use
promotional video
Promotion on
social media such as
Face Book and Instagram
June
Advertise in COEX via
electronic display
(X Package, Big Bridge),
COEX Starfield
(Underground Mall 9to9)
and affiliate
advertisements
6/20~
6/26


Outdoor Advertisement 

Type
Details
Period
Overpass signboard

1. Namsusunhwan-ro, Guro-gu

2. Bridge in front of Hangang 

Middle School, Yongsan-gu

3. Dandae Bridge, Yongsan-gu

4. Wonhyodaegyo Bridge North, Yongsan-gu

5. Aangol Bridge, Seocho-gu

6. Seon-Am IC, Seocho-gu

7. Gugak National High School, Seocho-gu

8. Bangi, Songpa-gu

9. Garak Market, Songpa-gu

10. Bridge in front of 

Yeongdeungpo Water Source, 

Yeongdeungpo-gu

11. Yeoido Underpass Entrance, Yeongdeungpo-gu

12. Wirye Middle School, 
Wirye New Town

6/10~
6/26


Online 

Type
Details
Period
SNS
Conduct social media 
(Face Book, Instagram) 
special event and publicize 
posts via influencers and paid promotion

May~June
blog

50 advertisement cases via 

bloggers

100 blog posts by supporters
5/23 ~
6/26


Newspapers and Magazines (8 in total) 

Type
Details
Period
Industry 
Magazine
World Travel Newspaper,
Travel Information Newspaper, Korean Tourism Newspaper, 

Travel Newspaper,
 TTL
5 outlets
Professional 
Magazine
Hotel & Restaurant,
Travel Magazine,
Travel Press*
3 outlets

*Issued and distributed 'SITF Daily' Limited edition for four days during Seoul International  Travel Fair

Others 

Type

Details
Online

▲ Operate and run official homepage

▲ Manage Face Book page, 

Instagram posts, vlog posts,   

 Kakao Talk Plus Friend, etc.

 ▲ Execute Instagram live stream 

and conduct special events

▲ Manage 30 supporters

▲ Publish promotional posts via travel influencers and YouTubers

▲ Publish travel related promotional 

posts on Naver Cafe and online 

community

▲ Publish press release
Others

▲ Distribute Invitation Tickets 

(Approx. 10,000 places /40,000 tickets)

▲ Text-message advertisement 

(to 17,000 people)  

▲ Starfield affiliate advertisement


이용약관         개인정보처리방침


제 37회 서울국제관광전


KOTFA. 서울특별시 중구 소공로 4길 3 코트파 빌딩

Business Lincense 203-81-53051   

Tel 02-757-6161   Fax 02-757-6089


Copyright ⓒ 서울국제관광전조직위원회 All rights reserved. 

이용약관      개인정보처리방침


제 38회 서울국제관광전


KOTFA. 서울특별시 중구 소공로 4길 3 코트파 빌딩

Business Lincense 203-81-53051

Tel 02-757-6161 Fax 02-757-6089


Copyright 서울국제관광전조직위원회 All rights reserved.