Reports of the past Fairs
| Outline of Exhibition | |
|---|---|
Title | The 37th Seoul International Travel Fair (SITF2022) |
Period | June 23rd (Thu) ~ 26th(Sun), 2022/ 4days |
Venue | COEX Seoul A Hall (10,368㎡) |
Host | KOTFA Co., Ltd. |
Organizer | KOTFA Co., Ltd. |
Sponsor | Ministry of Culture, Sports and Tourism, Seoul Metropolitan Government, Korea Tourism Organization, Korea Tourism Association, The Tourism Sciences Society of Korea |
Cooperation | UNWTO, PATA |
Statistics | |||
|---|---|---|---|
Division | Domestic | Overseas | Total |
Number of companies & organizations | 183 | 84 | 267 |
Number of booths | 328 | 79 | 407 |
Number of exhibitors | 984 | 343 | 1,327 |
※ The number of companies, organizations and exhibitors included the participants of co-participants
※ The number of booths is counted including basic facilities such as a stage.
| Number of Participating Countries & Regions : 42 | |
|---|---|
Asia : (20) | Republic of Korea, Nepal, Mongolia, Myanmar, Vietnam, Sri Lanka, Uzbekistan, India, Japan, China, Kyrgyzstan, Tajikistan, Taiwan, Türkiye, ANTOR Korea (Co-Participants : Malaysia, Macau, Singapore, Thailand, Philippines, Hong Kong) |
Europe : (10) | Malta, Switzerland, Spain, ANTOR Korea (Co-Participants : Norway, Belgium, United Kingdom, Austria, Italy, Portugal, France |
America : (4) | Guam, Saipan, Bolivia, Canada |
African : (5) | Republic or South Africa, Seychelles, Tanzania, Côte d'Ivoire, Tunisia |
Middle East: (2) | Israel, Saudi Arabia |
| Oceania : (1) | New Zealand |
※ Special Note– ANTOR Korean booth includes part of member states.
| Number of Visitors | |||
Date | Domestic | Overseas | Total |
June 23th(Thur.) | 8,557 | 406 | 8,963 |
June 24th(Fri.) | 6,655 | 339 | 6,994 |
June 25th(Sat.) | 14,235 | 504 | 14,739 |
June 26th(Sun.) | 6,039 | 279 | 6,318 |
| Grand Total | 35,486 | 1,528 | 37,014 |
| Details | |
|---|---|
Promotion Zone | Domestic Promotion Zone, Overseas Promotion Zone |
Official Events | Opening Ceremony, VIP opening lunch, Closing Ceremony(Awards) |
Special Events | -On-OFF Line In-bound B2B Travel Mart, Travel Talk Show 'How to reawaken your innerdesire for travel2’, SITF Tourism Product Live Commence, Tourism Presentation ‘The Gosu(Specialist) Garasadae(Saying)’, Talk Concert 'travel_bellauri' Event – The Taste of Summer in Temple Food- Balwoo Gongyang, Job Presentation-CEO Bae junho of the 3-line diary |
Additional Events | Safe Travel Lecture, Show Me The Mascot, SITF2022 Parade, Domestic and International Folk Performances, World Fashion Show, Supporters awards, etc |
| For Visitors | Various programs such as screening of promotional materials by participating organizations, experience of traditional games, of world costumes, and Instagram hashtag events, zzal kak Photo Event, 100% winning roulette Event, etc |
Advertisement | ||
|---|---|---|
| Press Release | ||
Type | Details | Period |
ADs | YonHapNews, E-Daily, Maeil Business, Joongang Ilbo, Ilgan Sports, Etc Approximately 170 Articles *Distribute Comprehensive Press Release / Conduct Press Conference | June |
| Promotional Video | ||
Type | Details | Period |
| Production of promotional video | May | |
| Use promotional video | Promotion on social media such as Face Book and Instagram | June |
| Advertise in COEX via electronic display (X Package, Big Bridge), COEX Starfield (Underground Mall 9to9) and affiliate advertisements | 6/20~6/26 | |
| Outdoor Advertisement | ||
Type | Place | Period |
Overpass signboard | 1. Namsusunhwan-ro, Guro-gu 2. Bridge in front of Hangang Middle School, Yongsan-gu 3. Dandae Bridge, Yongsan-gu 4. Wonhyodaegyo Bridge North, Yongsan-gu 5. Aangol Bridge, Seocho-gu 6. Seon-Am IC, Seocho-gu 7. Gugak National High School, Seocho-gu 8. Bangi, Songpa-gu 9. Garak Market, Songpa-gu 10. Bridge in front of Yeongdeungpo Water Source, Yeongdeungpo-gu 11. Yeoido Underpass Entrance, Yeongdeungpo-gu 12. Wirye Middle School, Wirye New Town | 6/10~6/26 |
| Online | ||
Type | Details | Period |
SNS | SNS (Instagram, Facebook) events and advertisements for the relevant posts. SNS Promote with influencers | May - June |
Blog | 50 viral ads by bloggers 100 blog posts by supporters | 5/23 ~ 6/26 |
| Newspapers and Magazines (8 in total) | ||
Type | Details | Number |
Industry Magazine | Travel Information Newspaper, Korean Tourism Newspaper, Travel Newspaper, TTL | 5 outlets |
Professional Magazine | Travel Magazine, Travel Press* | 3 outlets |
*Issued and distributed 'SITF Daily' Limited edition for four days during Seoul International Travel Fair
| Others | ||
Type | Details | Period |
| Online | ▲ Operate and run official homepage ▲ Manage Face Book page, Instagram posts, vlog posts, Kakao Talk Plus Friend, etc. ▲ Execute Instagram live stream and conduct specialevents ▲ Manage 30 supporters ▲ Publish promotional posts via travel influencers andYouTubers ▲ Publish travel related promotional posts on Naver Cafe and online community ▲ Publish press release | |
| Others | ▲ Distribute Invitation Tickets (Approx. 10,000 places / 40,000 tickets) ▲ Text-message advertisement (to 17,000 people) ▲ Starfield affiliate advertisement | |
