Reports of the past Fairs
| Outline of Exhibition | |
|---|---|
Title | The 36th Seoul International Tourism Fair |
Period | June 24th(Thu.) ~June 27th(Sun.), 2021 / 4 days |
Venue | Hall C COEX, Seoul, Korea (10,368㎡) |
Host | KOTFA Co., Ltd. |
Organizer | KOTFA Co., Ltd. |
Sponsor | Ministry of Culture, Sports and Tourism, Seoul Metropolitan Government, Korea Tourism Organization, Korea Tourism Association, The Tourism Sciences Society of Korea |
Cooperation | UNWTO, PATA, TITF(The International Tourism Forum) |
Statistics | |||
|---|---|---|---|
Division | Domestic | Overseas | Total |
Number of companies & organizations | 175 | 68 | 243 |
Number of booths | 313 | 47 | 360 |
Number of exhibitors | 980 | 277 | 1,257 |
※ The number of companies, organizations and exhibitors included the participants of co-participants
※ The number of booths is counted including basic facilities such as a stage.
| Number of Participating Countries & Regions : 42 | |
|---|---|
Asia: (22) | - Booth participation(19): Republic of Korea, Taiwan, Kyrgyz Republic, Asean-Korea Centre(Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam), Bangladesh, Mongolia, Tajikistan, India, Japan, China - Materials Provider (3): Sri Lanka, Macau, Hong Kong |
Europe: (3) | - Booth participation(1): Serbia - Materials Provider (2): Croatia, Spain |
Pacific Ocean : (1) | - Materials Provider (1): Tahiti |
America: (4) | - Booth participation(3): Mexico, Bolivia, Peru - Materials Provider (1): USA |
Africa: (12) | - Booth participation(3): Ethiopia, South Africa, Egypt - Materials Provider(9): Botsnawa, Angola, Nigeria, Uganda, Cote d'Ivoire, Tanzania, Cameroon, Rwanda Kenya |
※ In the case of overseas participating countries in 2021, many countries participated only by providing materials
such as brochures instead of official booth participation due to COVID-19.
| Number of Visitors | |||
Date | Domestic | Overseas | Total |
June 24th(Thur.) | 3,531 | 160 | 3,691 |
June 25th(Fri.) | 3,145 | 152 | 3,297 |
June 26th(Sat.) | 3,241 | 129 | 3,370 |
June 27th(Sun.) | 2,109 | 98 | 2,207 |
| Grand Total | 12,026 | 539 | 12,565 |
| Details | |
|---|---|
Promotion Zone | Domestic Promotion Zone, Overseas Promotion Zone, International Art Fair 2021 |
Interview with the media | TTL News, Korea Travel News, Travel Press, etc |
Official Events | Opening Ceremony, Closing Ceremony(Awards) |
Special Events | Travel Talk Show 'How to reawaken your inner desire for travel’, 2021 Local government Tourism Presentation, Talk Concert 'travel_bellauri', In-bound B2B Travel Mart(On-line) |
Additional Events | Safe Travel Lecture, Traditional Performances, Supporters awards |
| For Visitors | Various programs such as screening of promotional materials by participating organizations, experience of traditional games, experiences of world costumes, and Instagram hashtag events, etc |
Advertisement | ||
|---|---|---|
| Press Release | ||
Type | Details | Period |
ADs | 4 ads from Korea JoongAng Daily, TTL, Travel Info News, Global Travel News, Korea Travel News, etc | May-June |
| Published article | June | |
| Promotional Video | ||
Type | Details | Period |
| Production of promotional video | May-June | |
| Use promotional video | YouTube and SNS ads such as Facebook and Instagram, etc | 6/7~6/26 |
| Advertising in COEX (X Package, Big Bridge) and COEX Starfield Advertising (shopping mall 9to9) | 6/20~6/27 | |
| Outdoor Advertisement | ||
Type | Place | Period |
Overpass signboard | - Guro-gu Nambu Apartment - Yongsan-gu Hangang Middle School Pedestrian overpass - Yongsan-gu Dandaegyo Pedestrian overpass - Yongsan-gu Northern Wonhyo Bridge - Seocho-gu Angol Pedestrian overpass - Seocho-gu Sunam IC - Seocho-gu Gugak High School - Songpa-gu bang-I bodochado - Songpa-gu Garak Market - Yeongdeungpo-gu Suwon Bridge - Yeongdeungpo-gu Yeouido Subway Road - Wirye New Town Wirye Middle School | 6/16~6/27 |
| Online | ||
Type | Details | Period |
SNS | SNS (Instagram, Facebook) events and advertisements for the relevant posts. SNS Promote with influencers | 6/7 ~ 6/26 |
Blog | 100 viral ads by bloggers 90 blog posts by supporters | 5/23 ~ 6/26 |
| Newspapers and Magazines (8 in total) | ||
Type | Details | Number |
Industry Magazine | Korea Travel News, TTL | 4 outlets |
Professional Magazine | 2 outlets | |
*Special edition and on-site distribution during the fair from Travel Press
| Others | ||
Type | Details | Period |
| Online | ▲ Official webpage operating ▲ Operating events on Facebook, Instagram, blogs, KakaoTalk Plus friends, etc. ▲ Supporters Operations ▲ Posting promotions by travel influencer and youtuber ▲ Posting promotions on travel-related cafe and community ▲ Article Publishing | 6/7 ~ 6/26 |
| Others | ▲ Distributing free entry tickets to the public ▲ Text message notification ads (20,000) ▲ Starfield Affiliate Advertising | 5/23 ~ 6/26 |