Reports of the past Fairs



     Outline of Exhibition
Title
The 36th Seoul International Tourism Fair
Period
June 24th(Thu.) ~June 27th(Sun.), 2021 / 4 days
Venue
Hall C COEX, Seoul, Korea (10,368㎡)
Host
KOTFA Co., Ltd.
Organizer
KOTFA Co., Ltd.
Sponsor
Ministry of Culture, Sports and Tourism,
Seoul Metropolitan Government,
Korea Tourism Organization,
Korea Tourism Association,
The Tourism Sciences Society of Korea
Cooperation
UNWTO, PATA, TITF(The International Tourism Forum)


     Statistics
Division
Domestic
Overseas
Total

Number of companies 

& organizations

175
68
243

Number of booths

313
47
360

Number of exhibitors

980
277
1,257

※ The number of companies, organizations and exhibitors included the participants of co-participants
※ The number of booths is counted including basic facilities such as a stage.


      Number of Participating Countries : 42 countries
Asia: 22 countries
- Booth participation(19countries): Republic of Korea, Taiwan, Kyrgyz Republic, Asean-Korea Centre(Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam), Bangladesh,
Mongolia, Tajikistan, India, Japan, China

- Materials Provider (3countries): Sri Lanka, Macau, Hong Kong
 
Europe: 3 countries

- Booth participation(1 country): Serbia

- Materials Provider (2countries): Croatia, Spain
Pacific Ocean : 
1 country 
- Materials Provider (1country): Tahiti
 

America: 4 countries


- Booth participation(3 countries): Mexico, Bolivia, Peru

- Materials Provider (1country): USA

Africa: 12 countries
 
 - Booth participation(3 countries): Ethiopia, South Africa, Egypt

- Materials Provider(9 countries): Botsnawa, Angola, Nigeria, Uganda, Cote d'Ivoire, Tanzania, Cameroon, Rwanda Kenya

※ In the case of overseas participating countries in 2021, many countries participated only by providing materials

      such as brochures instead of official booth participation due to COVID-19.


        Number of Visitors
Date
Domestic
Overseas
Total
June 24th(Thur.)
3,531
160
3,691
June 25th(Fri.)
3,145
152
3,297
June 26th(Sat.)
3,241
129
3,370
June 27th(Sun.)
2,109
98
2,207
Grand Total12,026
539
12,565


      Details
Promotion Zone

Domestic Promotion Zone, Overseas Promotion Zone,
International Art Fair 2021

 
Interview with 
the media

TTL News, Korea Travel News, Travel Press, etc
 
Official Events

Opening Ceremony, Closing Ceremony(Awards)
 

Special Events



Travel Talk Show 'How to reawaken your inner desire for travel’,
2021 Local government Tourism Presentation,
Talk Concert 'travel_bellauri',
In-bound B2B Travel Mart(On-line)


Additional Events
 
Safe Travel Lecture, Traditional Performances, Supporters awards
For Visitors

Various programs such as screening of promotional materials by participating organizations, experience of traditional games, experiences of world costumes, and Instagram hashtag events, etc


          Advertisement
  Press Release
Type
Details
Period
ADs
4 ads from
Korea JoongAng Daily,
TTL, Travel Info News,
Global Travel News,
Korea Travel News, etc
May-June
Published article 

150 articles from Yonhap News, Edaily, Maeil Business News Korea, etc.

June



  Promotional Video
Type
Details
Period
Production of
promotional video

Event Materials (15 Seconds) Production

May-June
Use promotional video
YouTube and SNS ads such as Facebook and Instagram, etc
6/7~6/26
Advertising in COEX (X Package, Big Bridge) and COEX Starfield Advertising (shopping mall 9to9)6/20~6/27



    Outdoor Advertisement
Type 
Place
Period


Overpass signboard

- Guro-gu Nambu Apartment
- Yongsan-gu Hangang Middle School Pedestrian overpass
- Yongsan-gu Dandaegyo Pedestrian overpass
- Yongsan-gu Northern Wonhyo Bridge
- Seocho-gu Angol Pedestrian overpass
- Seocho-gu Sunam IC
- Seocho-gu Gugak High School
- Songpa-gu bang-I bodochado
- Songpa-gu Garak Market
- Yeongdeungpo-gu Suwon Bridge
- Yeongdeungpo-gu Yeouido Subway Road
- Wirye New Town Wirye Middle School 


6/16~6/27



  Online
Type
Details
Period
SNS
 
SNS (Instagram, Facebook) events and advertisements for the relevant posts.
SNS Promote with influencers


6/7 ~ 6/26
Blog

100 viral ads by bloggers
90 blog posts by supporters

5/23 ~ 6/26



  Newspapers and Magazines (8 in total)
Type
Details
Number
Industry Magazine

GlobalTravelNews, Travel Info News,
Korea Travel News, TTL

4 outlets
Professional Magazine

Travel Magazine 'GoOn', Travel Press

2 outlets

*Special edition and on-site distribution during the fair from Travel Press

  Others
Type
Details
Period
Online
▲ Official webpage operating
▲ Operating events on Facebook, Instagram,
      blogs, KakaoTalk Plus friends, etc.
▲ Supporters Operations
▲ Posting promotions by travel influencer
      and youtuber
▲ Posting promotions on travel-related cafe
      and community
▲ Article Publishing

6/7 ~ 6/26
Others

▲ Distributing free entry tickets to the public
▲ Text message notification ads (20,000)
▲ Starfield Affiliate Advertising

5/23 ~ 6/26



Reports of the past Fairs



Outline of Exhibition 
Title
The 36th Seoul International Tourism Fair
Period
June 24th(Thu.) ~June 27th(Sun.), 2021 / 4 days
Venue
Hall C COEX, Seoul, Korea (10,368㎡)
Host
KOTFA Co., Ltd.
Organizer
KOTFA Co., Ltd.
Sponsor
Ministry of Culture, Sports and Tourism,
Seoul Metropolitan Government,
Korea Tourism Organization,
Korea Tourism Association,
The Tourism Sciences Society of Korea
Cooperation
UNWTO, PATA,
TITF(The International Tourism Forum)


 Statistics
Division
Domestic
Overseas
Total

Number of 

companies 

organizations

175
68
243
Number of 
booths
313
47
360
Number of 
exhibitors
980
277
1,257

※ The number of companies, organizations and exhibitors included the participants of co-participants
※ The number of booths is counted including basic facilities such as a stage.

  Number of Participating Countries : 42 countries
Asia: 22 countries
- Booth participation(19countries): Republic of Korea, Taiwan, Kyrgyz Republic, Asean-Korea Centre(Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam), Bangladesh,
Mongolia, Tajikistan, India, Japan, China

- Materials Provider (3countries): Sri Lanka, Macau, Hong Kong

Europe: 3 countries
- Booth participation(1 country): 
Serbia

- Materials Provider (2countries): 
Croatia, Spain

Pacific Ocean : 

1 country

- Materials Provider (1country): Tahiti

America: 

4 countries

- Booth participation(3 countries): 
Mexico, Bolivia, Peru

- Materials Provider (1country): USA

Africa: 
12 countries
- Booth participation(3 countries): 
Ethiopia, South Africa, Egypt

- Materials Provider(9 countries): 

Botsnawa, Angola, Nigeria, Uganda, Cote d'Ivoire, Tanzania, Cameroon, Rwanda Kenya

※ In the case of overseas participating countries in 2021, many countries participated only by providing materials

      such as brochures instead of official booth participation due to COVID-19.

      Details

Promotion Zone
Domestic Promotion Zone,
Overseas Promotion Zone,
International Art Fair 2021 
Official Events
Opening Ceremony,
Closing Ceremony(Awards)
Special Events Travel Talk Show
'How to reawaken your inner 

desire for travel’,
2021 Local government Tourism 

Presentation,
Talk Concert 'travel_bellauri',
In-bound B2B Travel Mart(On-line)

Additional 
Events
Safe Travel Lecture,
Traditional Performances,
Supporters awards
For Visitors
Various programs such as screening of promotional materials by participating organizations, experience of traditional games, experiences of world costumes, and Instagram hashtag events, etc
Interview with 
the media
TTL News, Korea Travel News, Travel Press, etc


 Number of Visitors
Date
Domestic
Overseas
Total
June 24th
(Thur.)
 3,531 160
3,691
June 25th
(Fri.)
3,145 152
3,297
June 26th
(Sat.)
3,241
129
3,370
June 27th
(Sun.)
2,109
98
2,207
Grand Total
12,026
539
12,565  


  Advertisement
Press Release
Type
Details
Period
ADs

4 ads from
Korea JoongAng Daily,
TTL, Travel Info News,
Global Travel News,
Korea Travel News, etc

May-June
Published article
150 articles from Yonhap News, Edaily, Maeil Business News Korea, etc.
6
June


Promotional Video 

Type
Details
Period
Production
of
promotional video
Event Materials (15 Seconds) Production  
May-
June
Use
promotional video
YouTube and SNS ads 
such as Facebook and
 Instagram, etc
6/7~
6/26
Advertising in COEX 
(X Package, Big Bridge) and COEX Starfield Advertising (shopping mall 9to9)
6/20~
6/27


Outdoor Advertisement 

Type
Details
Period
Overpass signboard

- Guro-gu Nambu Apartment
- Yongsan-gu Hangang Middle 
School Pedestrian overpass
- Yongsan-gu Dandaegyo 
Pedestrian overpass
- Yongsan-gu Northern 
Wonhyo Bridge
- Seocho-gu Angol Pedestrian 
overpass
- Seocho-gu Sunam IC
- Seocho-gu Gugak High School
- Songpa-gu bang-I bodochado
- Songpa-gu Garak Market
- Yeongdeungpo-gu Suwon 
Bridge
- Yeongdeungpo-gu Yeouido 
Subway Road
- Wirye New Town Wirye Middle 
School
6/16~
6/27


Online 

Type
Details
Period
SNS
SNS (Instagram, Facebook) 
events and advertisements for the relevant posts.
SNS Promote with influencers
6/7 ~
6/26
블로그
100 viral ads by bloggers
90 blog posts by supporters
5/23 ~
6/26


Newspapers and Magazines (8 in total) 

Type
Details
Period
Industry 
Magazine
GlobalTravelNews, 
Travel Info News,
Korea Travel News, 

TTL
4 outlets
Professional 
Magazine
Travel Magazine 'GoOn',
 Travel Press
2 outlets


Others 

Type

Details
Online
▲ Official webpage operating
▲ Operating events on Facebook, 
Instagram,blogs, KakaoTalk Plus friends, etc.
▲ Supporters Operations
▲ Posting promotions by
 travel influencer and youtuber
▲ Posting promotions on travel-related
cafe and community
▲ Article Publishing

Others
▲ Distributing free entry tickets to 
the public
▲ Text message notification ads
 (20,000)
▲ Starfield Affiliate Advertising


이용약관         개인정보처리방침


제 37회 서울국제관광전


KOTFA. 서울특별시 중구 소공로 4길 3 코트파 빌딩

Business Lincense 203-81-53051   

Tel 02-757-6161   Fax 02-757-6089


Copyright ⓒ 서울국제관광전조직위원회 All rights reserved. 

이용약관      개인정보처리방침


제 38회 서울국제관광전


KOTFA. 서울특별시 중구 소공로 4길 3 코트파 빌딩

Business Lincense 203-81-53051

Tel 02-757-6161 Fax 02-757-6089


Copyright 서울국제관광전조직위원회 All rights reserved.