Reports of the past Fairs



Outline of Exhibition 
Title
The 35th Korea World Travel Fair
(KOTFA 2020)
Period
November 09th(Mon.) ~ November 12th(Thu.), 2020 / 4 days
Venue
Hall 1 ,3 SETEC, Seoul, Korea (6,603㎡)
Host
KOTFA Co., Ltd.
Organizer
KOTFA Co., Ltd.
Sponsor
Ministry of Culture, Sports and Tourism, Seoul Metropolitan Government, Korea Tourism Organization, Korea Tourism Association, The Tourism Sciences Society of Korea
Cooperation
UNWTO, PATA,
TITF(The International Tourism Forum)


 Statistics
Division
Domestic
Overseas
Total

Number of 

companies 

organizations

116
69
185
Number of 
booths
234
32
265
Number of 
exhibitors
468
96
564

※ The number of companies, organizations and exhibitors included the participants of co-participants
※ The number of booths is counted including basic facilities such as a stage.

  Number of Participating Countries : 39  countries
Asia: 
11 countries
- Booth participation(7 countries): Republic of Korea, China, Japan, 
Philippines, Thailand, India, Kyrgyzstan

- Materials Provider (4countries): Sri Lanka, Macau, Myanmar, Taiwan
Europe: 
8 countries
- Booth participation(3country): 
Russia, Spain, Slovakia

- Materials Provider (5countries):

 Latvia, France,
 Croatia, Belgium, Georgia

Oceania: 

1 country 

- Materials Provider (1country): 
Fiji

America: 

2 countries


- Booth participation(1countries): 
Paraguay

- Materials Provider (1country): USA

Africa: 
16 countries
- Booth participation(1countries): 
Egypt

- Materials Provider(15countries): 

Botsnawa, Uganda, Cameroon, 
Mozambique, Angola, Rwanda, 
Nigeria, Republic of Cote d'Ivoire, 
Madagascar, Tanzania, Ghana,
 Kenya, Senegal, Ethiopia, 
South Africa
Middle East:
1 country
- Materials Provider (1country):
Israel

※ In the case of overseas participating countries in 2021, many countries participated only by providing materials

      such as brochures instead of official booth participation due to COVID-19.

      Details
Promotion Zone
Domestic Promotion Zone,
Overseas Promotion Zone,
Traditional Culture Experience Zone,
Outdoor Zone, Merchandise Zone 

Official Events
Opening Ceremony,
Closing Ceremony(Awards)
Additional 
Events
Supporters awards (Only prizes were given separately)
For Visitors
Various programs such as screening of promotional materials by 
participating organizations, 
experience of traditional games, 
experiences of world costumes, 
and Instagram hashtag events, etc
Interview with 
the media
TTL News, Korea Travel News, Travel Press, etc


 Number of Visitors
Date
Domestic
Overseas
Total
November 09th(Mon.)
2,331
35
2,366

November 10th(Tue.)
1,542
19
1,561
November 11th(Wed.)
1,673
21
1,694
November 12th(Thu.)
1,516
22
1,538
Grand Total
7,062
97
7,159


  Advertisement
Press Release
Type
Details
Period
Published article
Yonhap News, 
The Korea Economic Daily, E-daily, ect. 130 articles 
in total
October – 
November,
 2020


Promotional Video 

Type
Details
Period
Production


Publicity video production which has a highlighted image of easy tourism promotion zone that is made by animation


October
Use
promotional video
YouTube and SNS ads 
such as Facebook and
 Instagram, etc
10/5~
11/12
Youtube Advertising,
 SNS Promotion such as 
Facebook, Kakaotalk, 
Instagram, ect.
(10,204,015 views on Youtube and Instagram
as of 12th November)

10/10~11/9


Outdoor Advertisement 

Type
Details
Period
Overpass signboard

7 buses in total

* Geuncheon-gu Western 
Hepatic Land 
   Pedestrian overpass
* Gwanak-gu Boramae
 Park Pedestrian overpass
*  Yongsan-gu Hangang
 Middle School 
    Pedestrian overpass
*  Yongsan-gu Dandaegyo Pedestrian overpass
*  Yongsan-gu Northern
 Wonhyo Bridge
* Seocho-gu Angol
 Pedestrian overpass
* Seocho-gu Sunam IC
*  Songpa-gu bang-I
 bodochado
*  Songpa-gu Garak Market
* Yeongdeungpo-gu 
Suwon Bridge
*  Yeongdeungpo-gu 
Yeouido Subway Road
*  Wirye New Town Wirye 
Middle School  

30th 
October - 
11th 
November


Online 

Type
Details
Period
SNS
Google Retarketing Ads, 
Kakao Talk PC Banner Ads, 
Youtube 6-seconds
Video Ads, SNS(Instagram, 
Facebook) Event Ads
10/05 -
 11/12

블로그
100 viral ads by bloggers
90 blog posts by supporters
10/05 - 
11/12


Newspapers and Magazines (8 in total) 

Type
Details
Period
Industry 
Magazine
World Travel 
Newspaper, 
Travel Information Newspaper, 
Korea Tourism
 Newspaper, 
Travel Newspaper, TTL
5 outlets
Professional 
Magazine

Asia News
Agency,
Travel Press


2 outlets

pecial edition and on-site distribution during the fair from Travel Press

Others 

Type

Details
Online
▲ KOTFA 2020 official website
▲ KOTFA 2020 Facebook, Instagram, blog, Kakao talk (Plus Friends
▲ KOTFA 2020 Supporters
▲ Online cafes & communities
▲ Press release

Others
▲ Distributing free entry tickets to the public
▲ Providing free entry tickets
▲ Text message & Email notification 
ads, 2 times(20,000people)
▲ Souvenir Events


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제 37회 서울국제관광전


KOTFA. 서울특별시 중구 소공로 4길 3 코트파 빌딩

Business Lincense 203-81-53051   

Tel 02-757-6161   Fax 02-757-6089


Copyright ⓒ 서울국제관광전조직위원회 All rights reserved. 

이용약관      개인정보처리방침


제 38회 서울국제관광전


KOTFA. 서울특별시 중구 소공로 4길 3 코트파 빌딩

Business Lincense 203-81-53051

Tel 02-757-6161 Fax 02-757-6089


Copyright 서울국제관광전조직위원회 All rights reserved.