Reports of the past Fairs



     Outline of Exhibition
Title
The 33rd Korea World Travel Fair (KOTFA 2018)
Period
June 14th(Thur.) ~ June 17th(Sun.), 2018
 Venue
Hall A & BSS, COEX, Seoul, Korea (11,088㎡)
Host
KOTFA Organizing Committee
Organizer
KOTFA Co., Ltd.
Sponsor
Ministry of Culture, Sports and Tourism, Seoul Metropolitan Government, Korea Tourism Organization, Korea Tourism Association, Visit Korea Committee
Cooperation
UNWTO, PATA, JATA, XinhuaNet, TraNews, SITE(China Shenzhen International Tourism Expo), SITF(Suzhou International Travel Fair), TITF(The International Tourism Forum), International Friendship Club


     Statistics
Division
Domestic
Overseas
Total

Number of companies & organizations

167
250
417

Number of booths

351
191
542

Number of exhibitors

1,247
2,577
3,824

* The number of companies, organizations and exhibitors included the participants in the special events such as tourism
presentation, B2B meetings, international tourism seminar and so on.
* The number of booths included the spaces of main stage, lounge, B2B programs and other facilities used for the exhibition.


      Number of Participating Countries : 46 countries
Asia: 19 countries

Republic of Korea, China, Japan, Vietnam, Macao, Sri Lanka, Indonesia, Nepal, Taiwan, Philippines, Hong Kong, Maldives, Bangladesh, Bhutan, Cambodia, Myanmar, Uzbekistan, Mongolia, India

 
Europe: 13 countries

Greece, Russia, Malta, Türkiye , Bulgaria, Finland, Georgia, England(British Virgin Islands), Italy, Germany, France, Belgium, Portugal
 Pacific Ocean : 
2 countries
Palau, Fiji
 

America: 5 countries


US(Guam), Mexico, Peru, Ecuador, Colombia

Africa: 6 countries
 
 Zambia, Sudan, Ethiopia, Uganda, Kenya, Tanzania
Middle East :
1 country
Israel

* The number of countries included the participants in the special programs such as 'Chef's Summit' and so on.


        Number of Visitors
Date
Domestic
Overseas
Total
June 14th(Thur.)
14,945
3,158
18,103
June 15th(Fri.)
15,842
2,537
18,379
June 16th(Sat.)
19,050
1,695
20,745
June 17th(Sun.)
13,6931,53215,225
Grand Total63,5308,92272,452


      Details
Promotion Zone

Domestic Promotion Zone, Overseas Promotion Zone,

 
Interview with 
the media

XinhuaNet, TraNews, Uzbekistan 24, etc
 
Official Events

Opening Ceremony, Closing Ceremony(Awards)
 

Special Events



Korea Tourism Innovation Awards 2018,
Seoul Metropolitan Government's promotional video screening,
KOTFA's Honorary Ambassador Appointment Ceremony,
International Tourism Seminar, Russia Tourism Presentation,
Award Ceremony for KOTFA's Supporters


B2B Programs
 
Inbound & Intrabound Travel Mart, Outbound Travel Mart, Media Meeting
For Visitors

Tourism Package Special Sales Zone, Themed Talk show 'Pause on the road', Tourism Presentation 'The Gosu (Specialist) Garasadae(Saying)',
Chef's Summit - Michelin 3 Star Chef's Cooking Lecture 'Divulging the Secret',
Folklore performances, Traditional Cultural Experience, etc.


          Advertisement
  Press Release
Type
Details
Period
Press Conference

Daily news, Economics, Sports, etc. (15 newspapers)


June 4th
Published article 

Chosun Daily, Segye Daily, Kukmin Daily, etc.(576 articles in total)

June



  Promotional Video
Type
Details
Period
Production of
promotional video

Producing the promotional video with the foreign celebrities ; Mr. Burgos Atala Christian Shamed (Mexico), Mr. Simlin Wang (China), and Ms. Oumaima Fatih (Morocco)

May-June
Use promotional video
Seoul Metropolitan Government's Promotion Channel (Exterior electronic signage of City Hall Building, subtitles through the city buses' LED monitors,
LED Monitors in the customer lounge of Woori Bank, 'Media Seoul' through the subway's LED monitors), Notice on the bulletin boards of Seoul Metro
Line No.1~9, etc.)
6/1~6/16
163,027 views on Youtube and Instagram
(as of June 17th)
5/1~6/17



    Outdoor Advertisement
Type
Place
Period


Wrapping
Advertising

7 buses in total

- Bus No. 146 (Main routes: Gangnam Station, Teheranro, Yeoksam, Seolleung, Samseong,)
- Bus No. 362 (Main routes: Jamsil, Sincheon, Samseong, COEX, Apgujeong, Express Terminal, Sinbanpo, Yeoido)
- Bus No. 3411 (Main routes: Cheonho Station, 
   Jamsil, Sincheon, Lotte World, Sports Complex, Samseong, COEX)
- Bus No. 150 (Main routes: Jongno, Gwanghwamun, Daehakro, Noryangjin)
- Bus No. 273 (Main routes: Sinchon, Hongdae, Jongno, Daehakro, Korea University, Kyunghee University)
- Bus No. 603 (Main routes: City Hall, Sinchon, Hongdae, Mokdong)

etc.  


5/14~6/16

Streetlamp Banner
20 pairs of streetlamp banners surrounding the COEX
June 14th



  Online
Type
Details
Period
SNS
Advertisement on Youtube and Instagram
- Playing 30s' KOTFA video clip before watching 
   the Youtube
- Uploading the pictures on KOTFA Instagram
5/1 ~ 6/17
Blog

100 viral ads by bloggers
145 blog posts by supporters

5/1 ~ 6/17



  Newspapers and Magazines (8 in total)
Type
Details
Number
Daily NewpaperAdvertisement leaflet inserted the newpaper 'Joong Ang Daily' and distributed to the subscribers in Seoul and Gyeonggido province
1 outlet

Industry Magazine

Travel Newspaper, World Travel Newspaper,
Travel Information Newspaper,
Travel Leisure

4 outlets
Professional Magazine

Tour Korea, Travel Press, TTL NEWS(Travel Insight), Go On, Baby News, Asia News Agencies 

6 outlets


  Others
Type
Details
OnlineKOTFA 2018 official website,
KOTFA 2018 Facebook, Instagram, blog, Kakaotalk (Plus Friends),
KOTFA 2018 Supporters,
KOTFA 2018 journalists' advisory committee,
Kangoroo's advertisements and pop-up events,
FMG Entertainment's social media event
Online cafes & communities
Press release
Others

Digital POP & Banner advertisement inside the COEX,
Affiliate advertising with Starfield Mall at COEX and Hyundai Department store,
Distributing 270,000 free entry tickets to the public,
Displaying free entry tickets at the entrance of COSTCO(Yangjae),
Providing free entry tickets for the travel agencies such as Mode Tour,
Providing free entry tickets for the visitors of Seoul Food Festival,
Providing free entry tickets to the universities such as Baekseok University and
Gyeonggi University(Tourism Dept.),
Affiliate advertising with National Geography, etc.



Reports of the past Fairs



Outline of Exhibition 
Title
The 33rd Korea World Travel Fair 
(KOTFA 2018)
Period
June 14th(Thur.) ~ June 17th(Sun.),
2018
Venue
Hall A & BSS, COEX, Seoul, Korea
(11,088㎡)
Host
KOTFA Organizing Committee
Organizer
KOTFA Co., Ltd.
Sponsor
Ministry of Culture, Sports and Tourism,
Seoul Metropolitan Government,
Korea Tourism Organization,
Korea Tourism Association,
Visit Korea Committee
Cooperation
UNWTO, PATA, JATA, XinhuaNet, TraNews,
CITE

(China Shenzhen International Tourism Expo),
SITF(Suzhou International Travel Fair),

 TITF(The International Tourism Forum),
 International Friendship Club


 Statistics
Division
Domestic
Overseas
Total

Number of 

companies & 

organizations

167
250
417
Number of 
booths
351
191
542
Number of 
exhibitors
1,247
2,577
3,824

* The number of companies, organizations and exhibitors included the participants in the special events such as tourism
presentation, B2B meetings, 

international tourism seminar and so on.
* The number of booths included the spaces of main stage, lounge, B2B programs and other facilities used for the exhibition.

  Number of Participating Countries : 46  countries
Asia: 
19 countries
Republic of Korea, China,
Japan, Vietnam, Macao,
Sri Lanka, Indonesia, Nepal,
Taiwan, Philippines,
Hong Kong, Maldives,
Bangladesh, Bhutan,
Cambodia, Myanmar,
Uzbekistan, Mongolia, India
Europe: 
13  countries
Greece, Russia, Malta, Turkey, Bulgaria, Finland, Georgia,
England(British Virgin Islands),
Italy, Germany, France,
Belgium, Portugal

Pacific Ocean : 

2 countries

Palau, Fiji

America: 

5 countries

US(Guam), Mexico, Peru,
Ecuador, Colombia
Africa:
 6 countries
Zambia, Sudan, Ethiopia, Uganda, Kenya, Tanzania
Middle East:
1 country
Israel

* The number of countries included the participants in the special programs such as 'Chef's Summit' and so on.

      Details
Promotion Zone
Domestic Promotion Zone,
Overseas Promotion Zone,
Official Events
Opening Ceremony,
Closing Ceremony(Awards)

Special Events


Korea Tourism Innovation Awards 2018,
Seoul Metropolitan Government's

 promotional video screening,
KOTFA's Honorary Ambassador 

Appointment Ceremony,
International Tourism Seminar, Russia 

Tourism Presentation,
Award Ceremony for KOTFA's Supporters

B2B Programs
Inbound & Intrabound Travel Mart, Outbound Travel Mart,
Media Meeting
For Visitors
Tourism Package Special Sales Zone, 
Themed Talk show 'Pause on the road', Tourism Presentation 
'The Gosu (Specialist) 
Garasadae(Saying)',
Chef's Summit - Michelin 3 Star Chef's Cooking Lecture 'Divulging the Secret',
Folklore performances, 

Traditional Cultural Experience, etc.
Interview with 
the media
XinhuaNet, TraNews,
Uzbekistan 24, etc


 Number of Visitors
Date
Domestic
Overseas
Total
June 14th
(Thur.)
14,945
3,158
18,103
June 15th
(Fri.)
15,842
2,537
18,379
June 16th
(Sat.)
19,050
1,695
20,745
June 17th
(Sun.)
13,693
1,532
15,225
Grand Total
63,530
8,922
72,452


  Advertisement
Press Release
Type
Details
Period
Published article
Chosun Daily,
Segye Daily,
Kukmin Daily, etc.
(576 articles in total)
June
Press 
Conference
Daily news, 
Economics, Sports, etc. (15 newspapers)
June 4th


Promotional Video 

Type
Details
Period
Production of
promotional 

video
Producing the promotional video 
with the foreign celebrities ; 
Mr. Burgos Atala Christian Shamed (Mexico), Mr. Simlin Wang (China), and Ms. Oumaima Fatih (Morocco)
May-
June
Use
promotional video
Seoul Metropolitan Government's 
Promotion Channel 
(Exterior electronic signage of 
City Hall Building, subtitles through 
the city buses' LED monitors,
LED Monitors in the customer lounge of Woori Bank, 'Media Seoul' through the subway's LED monitors), Notice 

on the bulletin boards of Seoul 
Metro Line No.1~9, etc.)
6/1~
6/16
163,027 views on Youtube and Instagram
(as of June 17th)
5/1~
6/17


Outdoor Advertisement 

Type
Details
Period
Overpass signboard
7 buses in total

- Bus No. 146 
(Main routes: Gangnam Station, Teheranro, Yeoksam, Seolleung, Samseong,)
- Bus No. 362 (Main routes: 
Jamsil, Sincheon, Samseong, 
COEX, Apgujeong, 
Express Terminal, Sinbanpo, 
Yeoido)
- Bus No. 3411 (Main routes: 
Cheonho Station, Jamsil, 
Sincheon, Lotte World,
Sports Complex, Samseong, 
COEX)
- Bus No. 150 (Main routes: 
Jongno, Gwanghwamun, 
Daehakro, Noryangjin)
- Bus No. 273
 (Main routes: Sinchon,
 Hongdae, Jongno, Daehakro, 
Korea University, 
Kyunghee University)
- Bus No. 603
 (Main routes: City Hall, Sinchon, Hongdae, Mokdong)
etc.  
5/14~
6/16
Streetlamp Banner20 pairs of streetlamp
banners surrounding
the COEX
June
14th


Online 

Type
Details
Period
SNS
Advertisement on Youtube 
and Instagram
- Playing 30s' KOTFA video 
clip before watching the 
Youtube
- Uploading the pictures on 
KOTFA Instagram
5/1 ~ 6/17
Blog
100 viral ads by bloggers
145 blog posts by supporters
5/1 ~ 6/17


Newspapers and Magazines (9 in total) 

Type
Details
Period
Daily 
Newpaper

Advertisement 
leaflet inserted 
the newpaper 
'Joong Ang Daily' and distributed to the subscribers in Seoul and 
Gyeonggido
province
1 outlet
Professional 
Magazine
Tour Korea,
Travel Press,
TTL NEWS
(Travel Insight), Go On,
Baby News,
Asia News
Agencies
6 outlets
Industry 
Magazine
Travel Newspaper, 
World Travel 
Newspaper,
Travel Information

 Newspaper,
Travel Leisure
4 outlets

pecial edition and on-site distribution during the fair from Travel Press

Others 

Type

Details
Online
-KOTFA 2018 official website,
-KOTFA 2018 Facebook, Instagram, 
blog, Kakaotalk (Plus Friends),
-KOTFA 2018 Supporters,
-KOTFA 2018 journalists' 
advisory committee,
-Kangoroo's advertisements and 
pop-up events,
-FMG Entertainment's social media 
event
-Online cafes & communities
Press release
Others
Digital POP & Banner advertisement 
inside the COEX,
Affiliate advertising with Starfield Mall at 
COEX and Hyundai Department store,
Distributing 270,000 free entry tickets to 
the public,
Displaying free entry tickets at the entrance of COSTCO(Yangjae),
Providing free entry tickets for the travel 
agencies such as Mode Tour,
Providing free entry tickets for the visitors of Seoul Food Festival,
Providing free entry tickets to the universities such as Baekseok University and
Gyeonggi University(Tourism Dept.),
Affiliate advertising with National 
Geography, etc.


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KOTFA. 서울특별시 중구 소공로 4길 3 코트파 빌딩

Business Lincense 203-81-53051   

Tel 02-757-6161   Fax 02-757-6089


Copyright ⓒ 서울국제관광전조직위원회 All rights reserved. 

이용약관      개인정보처리방침


제 38회 서울국제관광전


KOTFA. 서울특별시 중구 소공로 4길 3 코트파 빌딩

Business Lincense 203-81-53051

Tel 02-757-6161 Fax 02-757-6089


Copyright 서울국제관광전조직위원회 All rights reserved.