Reports of the past Fairs



     Outline of Exhibition
Title
The 32nd Korea World Travel Fair (KOTFA 2017)
Period
June 1st(Thur.) ~ June 4th(Sun.), 2017
 Venue
Hall A & B, COEX, Seoul, Korea
Host
Korea Tourism Association, KOTFA Organizing Committee
Organizer
KOTFA Co., Ltd.
Sponsor
Ministry of Culture, Sports and Tourism, Korea Tourism Organization, Visit Korea Committee, Naver Travel Plus, Grand Korea Leisure
Cooperation
UNWTO, PATA, JATA, ASEAN-Korea Centre


     Statistics
Division
Domestic
Overseas
Total

Number of companies & organizations

312
471
783

Number of booths

391
509
900

Number of exhibitors

2,202
3,382
5,584

※ This statistic does not include numbers from seminars, information sessions, and etc.
※ The booth statics includes the main stage as well as standard booths


      Number of Participating Countries : 55 countries
Asia: 23 countries

Republic of Korea, Hong Kong, Laos, Macao, Malaysia, Myanmar, Mongolia, Bangladesh, Bhutan, Brunei, Vietnam, Singapore, Nepal, Sri Lanka, Indonesia, Japan, China, Kazakhstan, Cambodia, Kyrgyzstan, Taiwan, Thailand, Philippine

 
Europe: 9 countries

Greece, Russia, Maldives, Malta, Belarus, Spain, Iceland, Georgia, Türkiye
 Pacific Ocean : 
2 countries
Palau, Fiji
 

America: 9 countries


Guatemala, Guam, Dominican Republic, Mexico, Bolivia, Brazil, Argentina, Colombia, Paraguay

Africa: 7 countries
 
Ghana, Nigeria, South Africa, Rwanda, Ethiopia, Uganda, Kenya
Middle East :
5 countries
Azerbaijan, Egypt, United Arab Emirates, Iran, Pakistan

* The number of countries included the participants in the special programs such as 'Chef's Summit' and so on.


        Number of Visitors
Date
Domestic
Overseas
Total
June 1st(Thur.)
15,383
5,314
20,697
June 2nd(Fri.)
18,820
4,562
23,382
June 3rd(Sat.)
25,396
2,931
28,327
June 4th(Sun.)
22,906
2,42325,329
Grand Total82,505
15,23097,735


      Details
Promotion Zone

Domestic Promotion Zone, Overseas Promotion Zone

 
Interview with 
the media

TraNews
 
Official Events

Opening Ceremony, Closing Ceremony(Awards)
 

Special Events



International Tourism Seminar,
Vietnam press release,
Kazakhstan ASTANA Informational Session,
Moscow press release,
UNWTO PM meeting


B2B Programs
 
Inbound Travel Mart, Outbound Travel Mart, Media Travel Mart
For Visitors
Special sales zone, tourism seminars (T.H.E.),
folklore performances, parade, busking performances,
travel library, F&B tourism zones, board game zone, etc.


          Advertisement
  TV, Radio
Type
Details
Period
TV
MBC 20sec. TV SPOT Ad., 
SBS 20sec. TV SPOT Ad., 
TV Chosun 20sec. TV SPOT Ad./
OP Programs (10 channels)
5/01/2017 ~ 6/04/2017
Radio
MBC FM, KBS 2FM, SBS FM, CBS 20sec. CM Advertisement
5/01/2017 ~ 6/04/2017


    Outdoor Advertisement
Type
Place
Period


Wrapping
Advertising

7 buses in total

- Bus No. 146 (Main routes: Gangnam Station, Teheranro, Yeoksam, Seolleung, Samseong,)
- Bus No. 362 (Main routes: Jamsil, Sincheon, Samseong, COEX, Apgujeong, Express Terminal, Sinbanpo, Yeoido)
- Bus No. 3411 (Main routes: Cheonho Station, 
   Jamsil, Sincheon, Lotte World, Sports Complex, Samseong, COEX)
- Bus No. 150 (Main routes: Jongno, Gwanghwamun, Daehakro, Noryangjin)
- Bus No. 273 (Main routes: Sinchon, Hongdae, Jongno, Daehakro, Korea University, Kyunghee University)
- Bus No. 603 (Main routes: City Hall, Sinchon, Hongdae, Mokdong)

etc.  
5/14~6/16
Streetlamp Banner
20 pairs of streetlamp banners surrounding the COEX
June 14th



  Newspapers and Magazines (20 in total)
Type
Details
Number
Daily NewpaperChosun Daily, Joong Ang Daily, Donga Daily, MK MBN
4 outlet
Industry Magazine
Travel Newspaper, World Travel Newspaper,
Travel Information Newspaper, KTNBM,
Gyotongn, Leisure Newspaper,
Travel Leisure, CNTN
8 outlets
Professional Magazine

Tour Korea, Travel Press, TTL NEWS(Travel Insight), Go On, Artravel 

5 outlets


  Others
Type
Details
Bridge Banner
Seocho Yeomgok, Bangilro, Crown Hotel, Namsan bridge, Wolgok IC, Suwon-ji, Deungchon-dong, Gurisootek, Gangmeh IC, Bukhannam crossing, Ahngol, Yeoeui street, Sunaom, Semmaeul, Garak Market, Geungridan
OnlineKOTFA 2017 Official Website
KOTFA 2017 Facebook, Instagram, Power Blogs, Blogs, Kakao Talk (Plus Friends)
KOTFA 2017 Supporters
Naver Travel+
Kangoroo
Google
FMG (Social Media Event)
Ticket Monster
Online Cafes and Forums
Press Releases
Others
Digital POP Advertisement around COEX and Banner
Advertisements, Supporters, Free Entrance Tickets, 
Starfield Mall at COEX,
COEX Aquarium, Yangjae COSTCO, Teseum, Very Good Tour,
ASEAN-Korea Centre, Press Release, etc.



Reports of the past Fairs



Outline of Exhibition 
Title
The 32nd Korea World Travel Fair 
(KOTFA 2017)
Period
June 1st(Thur.) ~ June 4th(Sun.), 2017
Venue
Hall A & B, COEX, Seoul, Korea
Host
Korea Tourism Association,
KOTFA Organizing Committee
Organizer
KOTFA Co., Ltd.
Sponsor
Ministry of Culture, Sports and Tourism,
Korea Tourism Organization,
Visit Korea Committee,
Naver Travel Plus,
Grand Korea Leisure
Cooperation
UNWTO, PATA, JATA,
ASEAN-Korea Centre


 Statistics
Division
Domestic
Overseas
Total

Number of 

companies & 

organizations

312
471
783
Number of 
booths
391
509
900
Number of 
exhibitors
2,202
3,382
5,584

※ This statistic does not include numbers from seminars, information sessions, and etc.
※ The booth statics includes the main stage as well as standard booths

  Number of Participating Countries : 55  countries
Asia: 
23 countries
Republic of Korea, Hong Kong, Laos, Macao, Malaysia,
Myanmar, Mongolia,
Bangladesh, Bhutan, Brunei,
Vietnam, Singapore, Nepal,
Sri Lanka, Indonesia, Japan,
China, Kazakhstan, Cambodia, Kyrgyzstan, Taiwan, Thailand, Philippine
Europe: 
9  countries
Greece, Russia, Maldives,
Malta, Belarus, Spain, Iceland, Georgia, Turkey

Pacific Ocean : 

2 countries

Palau, Fiji

America: 

5 countries

Guatemala, Guam,
Dominican Republic, Mexico,
Bolivia, Brazil, Argentina,
Colombia, Paraguay
Africa:
 7 countries
Ghana, Nigeria, South Africa,
Rwanda, Ethiopia, Uganda,
Kenya
Middle East:
5country
Azerbaijan, Egypt,
United Arab Emirates, Iran,
Pakistan

* The number of countries included the participants in the special programs such as 'Chef's Summit' and so on.

      Details
Promotion Zone
Domestic Promotion Zone,
Overseas Promotion Zone,
Official Events
Opening Ceremony,
Closing Ceremony(Awards)

Special Events


International Tourism Seminar,
Vietnam press release,
Kazakhstan ASTANA
Informational Session,
Moscow press release,
UNWTO PM meeting
B2B Programs
Inbound Travel Mart,
Outbound Travel Mart,
Media Travel Mart
For Visitors
Special sales zone,
tourism seminars (T.H.E.),
folklore performances, parade,
busking performances,
travel library, F&B tourism zones, board game zone, etc.
Interview with 
the media
TraNews


 Number of Visitors
Date
Domestic
Overseas
Total
June 1st
(Thur.)
15,383
5,314
20,697
June 2nd
(Fri.)
18,820
4,562
23,382
June 3rd
(Sat.)
25,396
2,931
28,327
June 4th
(Sun.)
22,906
2,423
25,329
Grand Total
82,505
15,230
97,735


  Advertisement
TV, Radio 
Type
Details
Period
TV
MBC 20sec. TV SPOT Ad., 
SBS 20sec. TV SPOT Ad., 
TV Chosun 20sec. 
TV SPOT Ad./
OP Programs (10 channels)
5/01/2017 ~ 6/04/2017
Radio
MBC FM, KBS 2FM, 
SBS FM, CBS 20sec. 
CM Advertisement
5/01/2017 ~ 6/04/2017


Outdoor Advertisement 

Type
Details
Period
Wrapping
Advertising
7 buses in total

- Bus No. 146
 (Main routes: Gangnam Station, 
Teheranro, Yeoksam, Seolleung, 
Samseong,)
- Bus No. 362
 (Main routes: Jamsil, Sincheon,
 Samseong, COEX, Apgujeong
Express Terminal, Sinbanpo, Yeoido)
- Bus No. 3411
 (Main routes: Cheonho Station, 
   Jamsil, Sincheon, Lotte World, Sports Complex, Samseong, COEX)
- Bus No. 150
 (Main routes: Jongno,
 Gwanghwamun, Daehakro, 
Noryangjin)
- Bus No. 273 (Main routes: Sinchon, Hongdae, Jongno, Daehakro, Korea University, Kyunghee University)
- Bus No. 603 (Main routes: City Hall, Sinchon, Hongdae, Mokdong)

etc.  

5/14~
6/16
Streetlamp Banner
20 pairs of streetlamp
banners surrounding the COEX
June 14th


Newspapers and Magazines (20 in total)  

Type
Details
Period
Daily 
Newpaper
Chosun Daily, 
Joong Ang Daily, 
Donga Daily, MK MBN
4 outlet
Industry 
Magazine
Travel Newspaper,
World Travel Newspaper,
Travel Information Newspaper, 

KTNBM,
Gyotongn, Leisure Newspaper,
Travel Leisure, CNTN

8 outlets
Professional 
Magazine
Tour Korea, Travel Press,
TTL NEWS(Travel Insight),
Go On, Artravel
5 outlets


Others 

Type
Details
Bridge
Banner

Seocho Yeomgok, Bangilro, 
Crown Hotel, Namsan bridge, 
Wolgok IC, Suwon-ji, 
Deungchon-dong, Gurisootek, 
Gangmeh IC, Bukhannam crossing, Ahngol, Yeoeui street, Sunaom, 
Semmaeul, Garak Market, 
Geungridan
Online
KOTFA 2017 Official Website
KOTFA 2017 Facebook, 
Instagram, 
Power Blogs, Blogs, 
Kakao Talk (Plus Friends)
KOTFA 2017 Supporters
Naver Travel+
Kangoroo
Google
FMG (Social Media Event)
Ticket Monster
Online Cafes and Forums
Press Releases
Others
Digital POP Advertisement around COEX and 
Banner Advertisements, Supporters, 
Free Entrance Tickets, 
Starfield Mall at COEX,
COEX Aquarium, Yangjae COSTCO, Teseum, 
Very Good Tour,
ASEAN-Korea Centre, Press Release, etc.


이용약관         개인정보처리방침


제 37회 서울국제관광전


KOTFA. 서울특별시 중구 소공로 4길 3 코트파 빌딩

Business Lincense 203-81-53051   

Tel 02-757-6161   Fax 02-757-6089


Copyright ⓒ 서울국제관광전조직위원회 All rights reserved. 

이용약관      개인정보처리방침


제 38회 서울국제관광전


KOTFA. 서울특별시 중구 소공로 4길 3 코트파 빌딩

Business Lincense 203-81-53051

Tel 02-757-6161 Fax 02-757-6089


Copyright 서울국제관광전조직위원회 All rights reserved.